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Post by account_disabled on Jan 29, 2024 2:13:49 GMT -6
DTEK Group “Victory is ours”: how did DTEK survive the year of a full-scale invasion? The year has been difficult for everyone. The global company DTEK Group is the largest private investor responsible for the energy sector in Ukraine. Communication was reformatted after the start of a full-scale war. The first crisis messages were launched a few days earlier, because DTEK thermal power plants were the first to be affected, especially those located near the front line. We changed the content and the form of its presentation,
The approach to communications, because most Buy Bulk SMS Service of the objects belong to critical infrastructure. Now DTEK is focused on recovery. We focus on employees, who are the company's main asset and value. New Strategy 2030 and main vectors of communications What does your digital communications strategy look like now? What changed with the start of a large-scale war in Ukraine? At the end of 2021,
The new Strategy 2030 was presented. The vectors in relation to the main “streams” - the so-called sections in the team that relate to a certain vector in the communication strategy - have changed. In addition, DTEK invested part in innovation, development of energy infrastructure and the future. The communications strategy today has two main vectors - international and national. At the national level it is important: give people an understanding of how electricity is generated and transmitted, provide immediate information about the destruction.
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