Why Google and Facebook advertisers can be banned
Jan 24, 2024 2:00:40 GMT -6
Post by account_disabled on Jan 24, 2024 2:00:40 GMT -6
Ignorance of the user agreement does not exempt you from a ban. It is enough to make a mistake a couple of times, and you will have to correspond with moderators for a long time, losing time, money and clients. We studied the rules of three popular contextual advertising providers and prepared detailed information about what causes bans in Google Ads and Facebook. Reading time: 12 minutes Why they block in Google Ads Attempts to bypass the moderation system Fake goods "Black" schemes Repeated violations Problems with payment Unauthorized access Disabling the Facebook and Instagram advertising account Reputational issues Violating Community Standards Already banned: how to unblock your account Google Ads Facebook and Instagram Instead of conclusions All networks discussed in the article block advertising accounts for advertising that violates laws. We will not specifically ban sites that lure out bank card data, or doorways - sites that automatically redirect visitors to third-party sites.
Let's consider Fax Lists less obvious cases in which even a law-abiding webmaster with a “white” product can make a mistake. Why they block in Google Ads If Google Ads blocks an advertising account, the user cannot create and display ads, but retains access to reports on past campaigns. If you are banned from Google, notify those you work with and check your other accounts. The system checks connections and can block other accounts: linked accounts - with the same payment information or contacts to restore access; associated Merchant Center accounts and their advertisements; new accounts that the user creates after blocking. Attempts to bypass the moderation system Ads on Google are pre-moderated - representatives of the service check the advertisement before it is published. If you correct an ad after moderation and it violates the campaign rules , you can get a lifetime ban.
For example, if you promote nighties, and after moderation change the content of the site and lead visitors to erotic costumes without appropriate correction of advertising, this will be a violation. And your account will most likely be banned by Google. Fake goods You cannot advertise Adidas and lead people to a site with Abibas. The reason for disabling may be the words “fake”, “copy”, “imitation” and similar ones in the product description. Such ads sometimes appear in advertising, but they are against the rules and can cause problems for the advertiser. The service explains the ban with concern for the safety of users and threatens sanctions - up to a life ban. Why does Google ban - Advertising fakes "Black" schemes Hiding or distorting information about the company and product also leads to a ban. Check the official company details on the website and in your account - they must match. This also includes: attempts to impersonate someone else; hiding data about the country of origin; showing political advertising in a country to which the advertiser has no connection.
Let's consider Fax Lists less obvious cases in which even a law-abiding webmaster with a “white” product can make a mistake. Why they block in Google Ads If Google Ads blocks an advertising account, the user cannot create and display ads, but retains access to reports on past campaigns. If you are banned from Google, notify those you work with and check your other accounts. The system checks connections and can block other accounts: linked accounts - with the same payment information or contacts to restore access; associated Merchant Center accounts and their advertisements; new accounts that the user creates after blocking. Attempts to bypass the moderation system Ads on Google are pre-moderated - representatives of the service check the advertisement before it is published. If you correct an ad after moderation and it violates the campaign rules , you can get a lifetime ban.
For example, if you promote nighties, and after moderation change the content of the site and lead visitors to erotic costumes without appropriate correction of advertising, this will be a violation. And your account will most likely be banned by Google. Fake goods You cannot advertise Adidas and lead people to a site with Abibas. The reason for disabling may be the words “fake”, “copy”, “imitation” and similar ones in the product description. Such ads sometimes appear in advertising, but they are against the rules and can cause problems for the advertiser. The service explains the ban with concern for the safety of users and threatens sanctions - up to a life ban. Why does Google ban - Advertising fakes "Black" schemes Hiding or distorting information about the company and product also leads to a ban. Check the official company details on the website and in your account - they must match. This also includes: attempts to impersonate someone else; hiding data about the country of origin; showing political advertising in a country to which the advertiser has no connection.