Brand Awareness: tips for making a brand known
Mar 8, 2024 23:52:59 GMT -6
Post by account_disabled on Mar 8, 2024 23:52:59 GMT -6
As often happens, even in this case the first clue as to what Brand Awareness is comes from its Italian translation: knowledge (but also awareness), precisely, of the Brand. Brand Awareness, therefore, is nothing more than the notoriety of your brand , the degree of knowledge that users have about your brand. To better understand this concept, the pyramid of the American David Aaker , economist and marketing expert, divided into four different stages , is very useful .
At the base, we find what is called absence of knowledge , a phase in which Hong Kong Telegram Number Data our brand is not even known at all and, therefore, users do not take our company into consideration when they want to purchase products or services in our sector of expertise. The next step, however, is that of superficial knowledge , certainly better than the previous one but certainly not enough to increase one's prestige. We then enter the last two stages of the pyramid: strong knowledge , which means that your brand is certainly taken into consideration when a user has to decide where to buy a product related to your sector; the Top of Mind level which, as the English expression itself suggests, indicates that your brand is the first that comes to mind because it is the strongest in the sector and with the best reputation.
Brand Reputation: differences with Brand Awareness Here we are at Brand Reputation . What is the difference with Brand Awareness? Very simple. Brand Reputation is nothing more than the opinion people have of your brand . This is an aspect that is built by taking care of numerous aspects including, fundamentally, the relationship and interaction with users and potential customers. Constantly interacting with them, especially through the use of social media, making them involved, always being available to clarify doubts and treating them in a polite manner are all elements that will increase your reliability in their eyes and, consequently, the quality of what you propose. Moral of the story: take good care of Brand awareness and Brand reputation! In a short time, you will be able to see the benefits of these two effective strategies in the field. Did you like the article? Below, you can read all the other web marketing news on our blog.
At the base, we find what is called absence of knowledge , a phase in which Hong Kong Telegram Number Data our brand is not even known at all and, therefore, users do not take our company into consideration when they want to purchase products or services in our sector of expertise. The next step, however, is that of superficial knowledge , certainly better than the previous one but certainly not enough to increase one's prestige. We then enter the last two stages of the pyramid: strong knowledge , which means that your brand is certainly taken into consideration when a user has to decide where to buy a product related to your sector; the Top of Mind level which, as the English expression itself suggests, indicates that your brand is the first that comes to mind because it is the strongest in the sector and with the best reputation.
Brand Reputation: differences with Brand Awareness Here we are at Brand Reputation . What is the difference with Brand Awareness? Very simple. Brand Reputation is nothing more than the opinion people have of your brand . This is an aspect that is built by taking care of numerous aspects including, fundamentally, the relationship and interaction with users and potential customers. Constantly interacting with them, especially through the use of social media, making them involved, always being available to clarify doubts and treating them in a polite manner are all elements that will increase your reliability in their eyes and, consequently, the quality of what you propose. Moral of the story: take good care of Brand awareness and Brand reputation! In a short time, you will be able to see the benefits of these two effective strategies in the field. Did you like the article? Below, you can read all the other web marketing news on our blog.