How Squid Game explains Content Marketing to
Mar 7, 2024 2:39:57 GMT -6
Post by account_disabled on Mar 7, 2024 2:39:57 GMT -6
It is among the top trends of 2021 and on everyone's lips, the undisputed champion of social media and a new, much talked about cult phenomenon : it is Content Marketing. Obviously not. We are talking about the revelation TV series of the year, the Korean Squid Game , monopolizing the voracious television audience and web memes. Nine episodes that go down in one go in a spiral of tension and ruthless drama expertly staged. Yet, upon closer inspection, Netflix's successful product and a good Content Marketing strategy have much more to share than may appear to the casual observer. And, be careful, we are not talking about the promotion of the series, in itself based on obvious marketing principles; no: the parallel that we will try to draw delves into the depths of the plot of Squid Game itself. Let's put ourselves in the shoes of Front Man , the mysterious organizer of the game at the center of the events.
We are him, and we need to come up with the best content strategy possible. Where do we start Germany Phone Number from? Pull up your hood and let's follow him. Under the mask of the Buyer Persona First rule: don't talk to everyone. Anyone who wants to develop a well-structured Content Marketing strategy knows perfectly well that the first question to consider is which audience we are addressing. Front Man is aware of this: and in fact his game was created to respond to the precise needs of an equally precise audience . The VIPs , slimy and very bored spectators of the game, are the target of the host, who studies them to please their unbalanced desires. He identifies their problems, needs, objectives and offers them a way out: play, precisely. Similarly, the Content Marketer must start from the Buyer Persona , and once he has thoroughly studied their characteristics and needs , he can think about the type of content to propose to irremediably capture their attention.
To do this, the focus on the Tone of Voice to be adopted is fundamental: Front Man is Korean, but the VIPs are English-speaking. It is therefore natural that, as seen in the series, he addresses them in English. Inspiration is in the gut Here we are: we know who to talk to and (maybe) how to talk . We introduce another huge pillar, with all its powerful questions: what are we talking about? Where does the content that we will feed to our VIPs come from? Precisely from them, from our audience. As also emerged from Hubspot's Inbound 2021 , the Buyer is and must increasingly be the point of reference and starting point. Putting yourself in the shoes of whoever we want to read to us, intercepting searches online: do VIPs want blood and desperation ? Let's give them blood and desperation. So let's inevitably go fishing in the Seoul subways for desperate people with billions of debts, easy to involve in a ruthless game. But let's take many, very different from each other : women, criminals, family men, workers, businessmen.
We are him, and we need to come up with the best content strategy possible. Where do we start Germany Phone Number from? Pull up your hood and let's follow him. Under the mask of the Buyer Persona First rule: don't talk to everyone. Anyone who wants to develop a well-structured Content Marketing strategy knows perfectly well that the first question to consider is which audience we are addressing. Front Man is aware of this: and in fact his game was created to respond to the precise needs of an equally precise audience . The VIPs , slimy and very bored spectators of the game, are the target of the host, who studies them to please their unbalanced desires. He identifies their problems, needs, objectives and offers them a way out: play, precisely. Similarly, the Content Marketer must start from the Buyer Persona , and once he has thoroughly studied their characteristics and needs , he can think about the type of content to propose to irremediably capture their attention.
To do this, the focus on the Tone of Voice to be adopted is fundamental: Front Man is Korean, but the VIPs are English-speaking. It is therefore natural that, as seen in the series, he addresses them in English. Inspiration is in the gut Here we are: we know who to talk to and (maybe) how to talk . We introduce another huge pillar, with all its powerful questions: what are we talking about? Where does the content that we will feed to our VIPs come from? Precisely from them, from our audience. As also emerged from Hubspot's Inbound 2021 , the Buyer is and must increasingly be the point of reference and starting point. Putting yourself in the shoes of whoever we want to read to us, intercepting searches online: do VIPs want blood and desperation ? Let's give them blood and desperation. So let's inevitably go fishing in the Seoul subways for desperate people with billions of debts, easy to involve in a ruthless game. But let's take many, very different from each other : women, criminals, family men, workers, businessmen.