new customers and for retaining existing ones
Mar 5, 2024 0:14:43 GMT -6
Post by account_disabled on Mar 5, 2024 0:14:43 GMT -6
The truth is that, it must be said, many companies still don't have clear ideas. Many times today I hear myself asked: But, concretely, what purpose does a blog need for my company? . A lot! Here is the first and spontaneous response that a professional wants to express every time this situation arises. But let's get into the specifics and see in detail the reasons why you should open a company blog . 7 good reasons to open a company blog In the editorial plan of a company's digital strategy, the blog is fundamental for several reasons: #1. The blog tells the identity and personality of a company The blog is a tool that allows companies to communicate personally , making their voice heard, expressing their opinions. The company, thus, humanizes itself , gets closer to its customers and potential customers, describes itself as if it were a human being among human beings and this in the long run strengthens the brand reputation. #2. The blog increases the company's awareness The blog allows you to reach a truly vast base of users, many of whom the company would not be able to reach if it exclusively used traditional communication tools. All this increases the visibility and notoriety of the brand, which is important both for acquiring.
The blog generates engagement and builds loyalty The blog allows you to communicate Brazil Phone Number on an equal footing, in a one-to-one relationship , allowing the company's interlocutor to have his say and in a favorable environment that puts him at ease. The customer perceives that his opinion is important and all physical distances (and not only) will thus cancel them out: he feels at home and the company will have managed to build a successful , loyal and loyal community. The blog promotes the perception of the company as an honest company The blog is a transparent communication tool , which if used well suggests that the company has nothing to hide and everything, indeed, to show. Showing off means putting yourself out there and this can sometimes be risky, but it can lead to important and precious advantages: communicating with transparency suggests the honesty of the company.
Blogging is a valuable tool for conducting market research The blog allows you to survey the opinion of your audience of readers, to listen to what they ask of you, to understand dissatisfaction, to understand changes in terms of tastes and habits, to make future predictions and, on the basis of all this data collected, to adjust the aim of some strategic corporate choices. Look at the example of Starbucks , one of the best business blogs around. What does he do? He talks little about coffee and instead focuses on developing two objectives: creating a strong community and gathering the ideas and opinions of his customers and readers (relating to food products, drinks, packaging, point of sale design ), making the most of it for the development of new products. Not bad, I'd say! 7 good reasons to open a company blog CLICK TO TWEET #6. The blog is a useful assistance tool It often happens that the blog also becomes a useful assistance tool. In fact, customers use the space available to them to have their say, to complain, to ask for help or advice and the company will have to respond promptly , kindly and efficiently . In this way, customers and readers will think that not only does the brand care about their satisfaction, but that it continues to take care of them even after sales, positioning itself as a reliable company.
The blog generates engagement and builds loyalty The blog allows you to communicate Brazil Phone Number on an equal footing, in a one-to-one relationship , allowing the company's interlocutor to have his say and in a favorable environment that puts him at ease. The customer perceives that his opinion is important and all physical distances (and not only) will thus cancel them out: he feels at home and the company will have managed to build a successful , loyal and loyal community. The blog promotes the perception of the company as an honest company The blog is a transparent communication tool , which if used well suggests that the company has nothing to hide and everything, indeed, to show. Showing off means putting yourself out there and this can sometimes be risky, but it can lead to important and precious advantages: communicating with transparency suggests the honesty of the company.
Blogging is a valuable tool for conducting market research The blog allows you to survey the opinion of your audience of readers, to listen to what they ask of you, to understand dissatisfaction, to understand changes in terms of tastes and habits, to make future predictions and, on the basis of all this data collected, to adjust the aim of some strategic corporate choices. Look at the example of Starbucks , one of the best business blogs around. What does he do? He talks little about coffee and instead focuses on developing two objectives: creating a strong community and gathering the ideas and opinions of his customers and readers (relating to food products, drinks, packaging, point of sale design ), making the most of it for the development of new products. Not bad, I'd say! 7 good reasons to open a company blog CLICK TO TWEET #6. The blog is a useful assistance tool It often happens that the blog also becomes a useful assistance tool. In fact, customers use the space available to them to have their say, to complain, to ask for help or advice and the company will have to respond promptly , kindly and efficiently . In this way, customers and readers will think that not only does the brand care about their satisfaction, but that it continues to take care of them even after sales, positioning itself as a reliable company.